Designers handle every aspect of branding, from logos, websites, and billboards, to bottles, labels, and packaging. Global and local design teams use Adobe Creative Cloud apps to create all of the designs for every Coca-Cola brand. I love the sense of diversity and inspiration it's fundamental to creating better designs." "We have people worldwide who understand local consumers and inspire us to grow the brand in new and creative ways. "Massive global enterprises typically move very slowly, but we use the fact that Coca-Cola is everywhere to our advantage," he said. Abreu said the global reach of the Coca-Cola Company is what keeps the company fresh. I will be happy if I can contribute just one brick to our brand story." Designing for a physical product in a digital worldįrom yogurt-flavored Fanta in Japan to cumin-flavored soda in India, Coca-Cola brands tap into local tastes to influence everything from product development to marketing to design. Our goal is to preserve the spirit of creativity and design that has endured, while building a foundation for creative innovation for another 135 years. "We are the guardians of a 135-year-old brand. "The current global design team is one of many in a long line of amazing design teams," Abreu said. Jacob's Pharmacy is long gone, but just a few miles away stands the global Coca-Cola Company headquarters - a testament that some things always stay the same. Today, the Coca-Cola Company is one of the biggest beverage companies in the world, selling hundreds of brands to consumers in more than 200 countries. "From finding the perfect balance of water, syrup, and carbonation to our careful approach to designing the bottle, there was a lot of intention around how the product was crafted and designed."įast-forward 135 years and the world has changed dramatically. "When you look closely at Coca-Cola, you can see that design has been a part of our story from the beginning," Rapha Abreu, global vice president of design at the Coca-Cola Company said. John Pemberton served the world's first Coca-Cola at Jacobs' Pharmacy in Atlanta, Georgia. While the brand has evolved, many of the core elements can be traced back to 1886 when Dr. It often indicates a user profile.įrom the curves of its signature glass bottles to the swooping "C" on its red and white logo, Coca-Cola is one of the world's most recognizable brands. Account icon An icon in the shape of a person's head and shoulders.
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